Our ambassadors

Meet Our Ambassadors:
Changing Lives, One Meal at a Time

At StreetSmart, we believe that ending homelessness takes more than resources—it requires a community. Our dedicated ambassadors are at the heart of this mission, using their voices, influence, and passion to bring attention to the critical issue of homelessness across the UK. Whether it’s engaging with local restaurants, rallying support in their communities, or spreading awareness of our cause, our ambassadors play a vital role in helping us change lives, one meal at a time. Join us as we celebrate their efforts and influence on our campaign.

Our ambassadors

Tom Booton, Head Chef, The Grill at The Dorchester

“StreetSmart is doing fantastic work and is an important initiative for us to be involved in to help the homeless, especially at such a crucial and difficult time. If we all commit to a small donation it will make a big difference.”

Jimi Famurewa, Food Writer

“StreetSmart is just that – a clever, elegantly simple way to make a difference in an area where lots of us can feel quite powerless. It’s never been more vital and I’d urge every restaurant that can to sign up and support it.”

Scott Collins, CEO MEATLiquor

“MEATliquor have supported StreetSmart for 10 years. Our staff and diners are happy to participate as they know they are helping those they see struggling on the streets locally. Huge thanks and kudos to our customers who have now donated over £250,000 to the cause.”

Neil Forbes, Chef Patron, Cafe St Honore, Edinburgh

“I have such admiration for the work Streetsmart does, and we’ve been supporting them for over a decade. I urge more restaurant owners to take part as it’s such an easy way to contribute to the homeless in our community.”

Hugh Wright, Restaurant PR

“StreetSmart is such an easy and effective way for any restaurant, of any size, to make a difference to the lives of homeless people across the UK. I always recommend that my clients take part; it’s zero cost to them and customers like to feel they’re supporting a fantastic cause for just £1. Really, everybody wins with StreetSmart!”

KS ATE HERE Influencer

“Christmas for many is the most joyful time of year celebrated with friends and family. However it also corresponds to when the seasons are at their harshest; especially to those without shelter. I’m a firm believer that collective small actions make the biggest impact and together, we can make a huge difference to addressing homelessness over this period all the while enjoy some of the UK’s best hospitality.”

Adam and Natasha Stokes, Adams Restaurant, Birmingham

“We are delighted to support StreetSmart charity since 2013. Being based in the centre of Birmingham we have seen first-hand how the pandemic has effected homelessness. The past 24 months has been devastating for so many which has only created more need for these vital funds. Everyone deserves to live in a safe and stable home.”

Jeremy Lee, Chef, Quo Vadis

“StreetSmart’s secret is that it’s dead simple. Today we can feel far too busy and serious to do anything, but with this tiny effort you can end up with a large lump sum after Christmas. It’s a small gesture for a big problem. Hopefully one day it won’t be necessary.”

Monica Galetti, Chef, Presenter

“Anything we can do to alleviate the pain of homelessness is worthwhile. With StreetSmart it is so easy and 100% of the money goes direct to people most in need.”

Richard Vines, Food Writer

“It is a painless way of giving, yet also connects diners with what is happening on the street outside. I love its simplicity and its directness.”