LandAid invests over £2 million a year in projects working to end youth homelessness. Its strategy is focused on providing safe, secure and affordable homes for young people across the UK who are experiencing homelessness. LandAid is proud to partner with StreetSmart, and this partnership means that 100% of your donation goes to help those in need.
Bookmark is a content agency now owned by WPP whose origins were as a pioneering, independent publisher in Soho. It was one of the initial founders of StreetSmart and continues to provide valuable office space, creative and administrative staff, and produces all the marketing and publicity literature as well as digital expertise associated with StreetSmart.
The Evening Standard and the restaurant critic Fay Maschler were instrumental in promoting StreetSmart in London from its conception in 1998 and continue to champion the cause to this day.
“The StreetSmart scheme is simplicity itself to administer and, in my experience, those who eat out during the festive months, often celebrating their own good fortune, find the modest £1 donation a painless way to give a helping hand. If life in the streets is improved, it impinges beneficially on everyone. I know that when I am out reviewing restaurants for the Evening Standard, I am always pleased to see the StreetSmart card on the table.” Fay Maschler, Restaurant Critic, Evening Standard
The Felix Project
StreetSmart have partnered with The Felix Project, a London based food rescue charity, to help recruit more restaurants and hotels this year. The Felix Project are reaching out to their network of supporters and friends in the food and beverage world to encourage them to participate in the campaign. The Felix Project deliver food, free of charge, to a number of homeless services in the city and are pleased to help, through this campaign.
The MICHELIN Guide
The MICHELIN Guide is proud to support the StreetSmart campaign, an incredible charity that supports homeless people in the UK. This initiative which has become essential, aims to bring together restaurants who want to help their local communities during these tough times. To show its support, The MICHELIN Guide is committed to giving visibility to this operation, with its audience, through its social networks and website